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Pharmaceutical Marketers Directory

The PMD delivers the marketing insight you need -- all in one place.

Latest News from Medical Marketing & Media

Healthy Advice to mount flat screens in doc's offices

Healthy Advice Networks is betting docs need one more video screen to look at during office hours.

Online video big in health searches

If there was any doubt, online health video has officially arrived. Almost half of consumers researching drug info online include health videos in their search sessions, according to Manhattan Research.

DDMAC letter-writers off to a busy start of 2010

The FDA's Division of Drug Marketing, Advertising and Communications got off to a busy start in January, issuing nine enforcement letters.

Boehringer COPD awareness effort targets NASCAR fans

Boehringer Ingelheim is sponsoring a star-studded COPD awareness effort with NASCAR, the American Lung Association and the COPD Foundation.

Novo reps to spotlight weight loss for Victoza launch

Sales forces for Novo Nordisk's Victoza will underscore the injectable's weight loss properties when it launches next month.

Nexium ad campaign promises nighttime relief

AstraZeneca is answering OTC Prevacid with ads touting Nexium's nighttime benefits and taking a comical look at the lengths to which acid reflux sufferers will go for a good night's sleep.

UK journal ad spins weight gain side effect

UK regulators vowed to investigate a medical journal ad for AstraZeneca's Seroquel that allegedly minimized weight gain data, a common side effect associated with atypical anti-psychotic drugs.

Pharma marketing research gains tenuous hold in frosty Minnesota

The Minnesota pharmacy board maintained that it's legal to pay doctors to answer bona fide marketing surveys, but legislation being debated may keep the state a marketing research "dead zone," said one lobbyist.

UCB exits US primary care

UCB is getting out of the US primary care market by the end of the month to focus on its specialty immunology and neurology franchises.

Pfizer, Merck reps impress docs with product know-how: study

Cardiologists rating pharmaceutical sales forces ranked Pfizer's the highest, while Merck's CV sales force improved to number two, a recent poll showed.

Welcome to PMD

The Pharmaceutical Marketers Directory includes just about everything a marketer needs to know about the healthcare industry -- all in one place and all up-to-date. The PMD is a virtual Who's Who in the healthcare field and is filled with valuable information on over 5,000 companies and 15,000 executives. PMD is the healthcare business directory of choice when you need to find pharmaceutical marketing managers, pharmaceutical executives, brand managers and agency executives.

If you're looking to stay connected with the decision-makers in the world of Pharma -- your direct link is here -- the 2009/2010 PMD.