Pharmaceutical Marketers Directory

The PMD delivers the marketing insight you need -- all in one place.

Latest News from Medical Marketing & Media

Allergan drops FDA lawsuit as part of off-label settlement

Before Allergan could begin settlement negotiations with the Department of Justice (DOJ) -- which ended with an agreement to pay $600 million on Wednesday -- DOJ required the Botox manufacturer to first withdraw a First Amendment lawsuit against the FDA filed last October.

Meetings offer reps a shot at 'no-see' docs: survey

While the number of physicians open to pharmaceutical sales calls is shrinking, a new survey suggests some venues are more hospitable to industry than others.

Arnold Palmer fronts Centocor, Us TOO prostate cancer website

Golf legend and prostate cancer survivor Arnold Palmer is the celebrity face of a new educational website and program developed by Centocor Ortho Biotech and Us TOO, a nonprofit prostate cancer support organization.

Avandia warning signs seen online as early as '04

A new report says patients began discussing the risks of GlaxoSmithKline diabetes drug Avandia in online forums and blogs well before a meta-analysis linked it to higher heart-attack risk.

Medscape.com tops with docs, says report

Physicians going online (via computer) for health information visit professional sites most often, and they visit WebMD's Medscape -- a free portal for physicians -- more than any other, according to a comScore/ImpactRx study.

Pharma's share of US online adspend stuck at 4%, says study

Drug industry advertising spend is set to make up just 4% of all US online ad spend through 2014 as regulatory uncertainty hinders investment, an eMarketer forecast says.

iVillage, QualityHealth deal connects media with marketing

Marketing firm QualityHeath says a partnership with website iVillage will potentially expose more women to its pharma-sponsored content while giving clients better control over DTC media spend.

Consumers anxious about drug costs, industry influence

A fifth of consumers have asked their doctor to prescribe a drug they learned about through advertising, and fully two-thirds have received free samples of prescription drugs from their doctor - but they worry about the industry's influence on physicians, according to a Consumer Reports survey.

Two-for-one: Quadrant pairs journal titles for advertisers

Quadrant HealthCom united two titles - The Female Patient and OBG Management - under an alliance providing advertisers with a "ping-pong" opportunity for campaigns.

Ads about family health risk prompt lifestyle changes

Drug ads emphasizing familial health risks prompt at-risk patients to adjust their lifestyles, not just pop a pill, a study found.

Welcome to PMD

The Pharmaceutical Marketers Directory includes just about everything a marketer needs to know about the healthcare industry -- all in one place and all up-to-date. The PMD is a virtual Who's Who in the healthcare field and is filled with valuable information on over 5,000 companies and 15,000 executives. PMD is the healthcare business directory of choice when you need to find pharmaceutical marketing managers, pharmaceutical executives, brand managers and agency executives.

If you're looking to stay connected with the decision-makers in the world of Pharma -- your direct link is here -- the 2010/2011 PMD.

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