This PMD is a 900-page directory that includes just about everything a marketer needs to know about the healthcare industry. The PMD is a virtual Who's Who in the healthcare field. All in one place. All up-to-date. It's filled with valuable information on over 5,000 firms and 15,000 executives. Each section contains addresses, phone & fax numbers, e-mail and web site addresses, and names of personnel.The following is a breakdown of its different sections. You can also click on any of the headers to download a sample page in pdf format.

ASSOCIATION & CLASSIFICATION INDEX
In these preliminary pages, you'll find listings including address, phone, and fax numbers for major healthcare associations. You'll also find a product classification index that shows the companies, manufacturers, and distributors by specific categories of products.

COMPANY & NAME INDEX
An alphabetized listing of companies and personnel listed in the PMD.

PRODUCT PROMOTION SUMMARY (Download PDF SAMPLE PAGE)
This section provides an alphabetical listing of healthcare manufacturers, with company address; phone and fax numbers; marketing and product managers, and agency of record for hundreds of products currently being marketed

HEALTHCARE MANUFACTURERS (Download PDF SAMPLE PAGE)
Here are detailed alphabetical listings of pharmaceutical, medical product, biopharmaceutical, and biotechnology companies. These listings show address; phone and fax numbers; Internet address; names and titles of general management, marketing, product management, R&D/regulatory affairs, advertising and promotion, sales, and market research personnel, with extensions, direct-dial numbers, and e-mail addresses, where available; and a classification of products produced.

HEALTHCARE AGENCIES (Download PDF SAMPLE PAGE)
Advertising agencies in the healthcare field are listed alphabetically, with detailed contact information, including address; phone and fax numbers; Internet address; names and titles of general management, marketing, account management, media, production, and creative personnel, with extension, direct-dial numbers, and e-mail addresses, where available.

HEALTHCARE PUBLICATIONS (Download PDF SAMPLE PAGE)
Publications produced for medical professionals are listed alphabetically, detailing journal name; address; phone and fax numbers; Internet address; publishing company or association; names and titles of general management, editorial, marketing, advertising sales, classified sales, production, and circulation personnel, with extensions, direct-dial numbers, and e-mail addresses, where available; and sales offices and/or representatives.

SINGLE-SPONSORED PUBLICATIONS (Download PDF SAMPLE PAGE)
A detailed listing of publications with both the editorial and advertising of products solely sponsored and geared towards a specific medical discipline.

PUBLISHER'S REPRESENTATIVES (Download PDF SAMPLE PAGE)
Publisher representative firms are listed alphabetically with address; phone and fax numbers; Internet and e-mail addresses; names, and titles of key management and sales personnel, branch offices, and journals they represent.

ALTERNATIVE & CONSUMER MEDIA (Download PDF SAMPLE PAGE)
Alphabetical listing of companies providing marketing and promotional opportunities beyond those offered by traditional medical journals. Listings include detailed contact information for such media as electronic publishing, cable/satellite television, radio broadcasting, CD-ROM products, consumer publications, video journals, audio cassettes, prescription pads, patient record forms, sampling systems, coupon programs, medical/healthcare reference directories, and computer networks. Listings also include a brief description of products and services.

MEDICAL EDUCATION (Download PDF SAMPLE PAGE)
An alphabetical listing of companies that offer programs and services in medical education, including company name and address; phone and fax numbers; Internet and e-mail addresses; names and titles of key management, and a detailed description of services provided.

PHARMA SUPPLIER (Download PDF SAMPLE PAGE)
Descriptive alphabetical listings and key contact information on suppliers who serve the healthcare industry in the following areas: promotional products; conventions and exhibits; telemarketing & sales force; multimedia, graphics & production; medical & marketing communications; print houses; packaging & labeling; executive search; consultants & public relations; market research; contract research; direct mail; e-marketing; database management; e-healthsites; and Internet services and agencies.

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