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The 2008/09 PMD (published June 2008) will be the most comprehensive resource in the health care industry. It is an indispensable guide to marketers
containing the most current and accurate data. Send your company's message to a unique healthcare audience. Reach decision-makers in pharmaceutical and medical device companies, every day – all year long. Daily usage by thousands of professionals gives your ad unmatched exposure. For additional information, contact Suzanne Besse at
561 237-6122 • Fax: 561 368-3886 • e-mail: Suzanne@PMDcentral.com.
Click Icon For
Advertising Information
| 2008/09 ADVERTISING RATES |
| Rate card No.
33 |
Effective: January 1,
2008 |
| All rates quoted are net — no agency
commission or discount |
|
| DISPLAY ADS |
| Size |
B&W |
Color |
| Page |
$2,680 |
2-color: Add
$955
4-color: Add $2,150 |
2/3 |
2,225 |
1/2 |
1,940 |
1/3 |
1,460 |
1/4* |
1,190 |
1/6 |
1,015 |
Single Banner ad/Logo combo |
1,050 |
Jumbo Banner** |
370 |
Banner** |
150 |
|
* Available in data section only.
**Rates are quoted on a per page basis.
PREMIUM DIVIDER TABS |
| Section |
B&W |
2C |
4C |
| Data |
$5,700 |
$6,565 |
$7,665 |
Classified |
3,950 |
4,910 |
5,985 |
|
AGENCY AD GALLERY |
|
Creative Package
|
| Option A |
$ 1,100 |
Logo listing in the print PMD with promotional message plus the online creative listing outlined in Option B.
|
|
Creative Listing
|
| Option B |
$ 900 |
Online listing including samples of your work, promotional message, color logo, contacts and web/e-mail links.
|
|
Logo online and in print
|
| Option C |
$ 750 |
Your corporate logo will appear above your listing in print and online with links to web/e-mails. Includes agency promotional message.
|
CORPORATE BRANDING |
|
LOGO in PRINT & PMDcentral ONLINE LISTING
|
| Option A |
$ 750 |
Company logo appears above listing in print (BW) and online (Color). Listing is additionally enhanced with 100 word description, up to 5 contact names, and two additional sections.
|
|
LOGO in PRINT EDITION
|
| Option B |
$ 500 |
Company (BW) logo appears above listing and print only. Listing is additionally enhanced with 100 word description, up to 5 contact names, and two additional sections.
|
EXPOSURE PLUS |
|
BOLDFACE in PRINT & PMDcentral ONLINE LISTING
|
| Option A |
$ 550 |
Company name appears in large bold type in print and online. Listing is additionally enhanced with 75 word description, up to 4 contact names and 1 additional section.
|
|
BOLDFACE IN PRINT EDITION
|
| Option B |
$ 350 |
Company name appears in large bold type in print only. Listing is additionally enhanced with 50-60 word description, up to 4 contact names and 1 additional section.
|
|
BILLBOARD AD
|
| PMD Billboard PDF |
Give your logo or boldface listing in print Extra Pop & Power. Add a billboard ad for an additional $265. Click here to view a sample.
|
|
BASIC ONLINE LINK
|
|
|
$ 350 |
Includes company name, address, phone, fax, 1 contact name, e-mail, web site link and 30-word description.
|
|
Covers (includes 4C) |
| Second: |
$8,980 |
| Third: |
$8,625 |
Fourth: |
$9,950 |
Spine: |
$9,835 |
Cover name label |
$9,235 |
|
Noncover Premium Positions/Special Positioning: Add 25% INSERT RATE
2 x B&W rate
WEB
SITE BANNER & BUTTON ADVERTISING RATES
Ad
Type |
Monthly
Cost |
Yearly
Commitment |
Ad
Sizes |
Masthead
banner
(3 rotation) |
$250 |
$2,500 |
780
pixels wide x
80 pixels tall |
Button
(dedicated) |
$100 |
$1,000 |
120
pixels wide x
90 pixels tall |
|
PRODUCTION SPECS DATA SECTION
The data section includes the following categories: Product promotion summary, healthcare manufacturers, advertising agencies, publications, single-sponsored publications, publishers’ representatives, alternative & consumer media, and medical education.
| AD TRIM SIZE SPECIFICATIONS |
| Ad Size |
Width |
Height |
| 2 Page Spread* |
16-1/2" |
10-7/8" |
| Page* |
8-1/4 |
10-7/8" |
| 1/2 vert. |
3-5/8 |
9-5/8 |
| 1/2 horiz. |
7-1/2 |
4-7/8 |
| 1/4 vert. |
3-5/8 |
4-7/8 |
| 1/4 horiz. |
7-1/2 |
2-1/4 |
| Logo |
3-1/2 |
1 |
| Jumbo Banner |
7-1/2 |
1 |
| Banner |
7-1/2 |
1/2 |
|
*Add 1/8" bleed on all sides CLASSIFIED SECTION
The classified section includes healthcare service suppliers, all categories
| AD TRIM SIZE SPECIFICATIONS |
| Ad Size |
Width |
Height |
| Page* |
8-1/4" |
10-7/8" |
2/3 vert. |
4-7/8 |
9-5/8 |
1/2 horiz. |
7-1/2 |
4-7/8 |
1/3 horiz. |
7-1/2 |
3-1/4 |
1/3 vert. |
2-1/4 |
9-5/8 |
1/3 sq. |
4-7/8 |
4-7/8 |
1/6 horiz. |
4-7/8 |
2-1/4 |
1/6 vert. |
2-1/4 |
4-7/8 |
Logo |
2-1/4 |
3/4 |
Jumbo Banner |
7-1/2 |
1 |
Banner |
7-1/2 |
1/2 |
|
ONLINE LOGO
Color jpg up to 450 pixels wide and 140 pixels tall
DOWNLOAD TEMPLATES
Click icon to download. 
DIVIDER PAGE: Specifications same as full-page unit.
SPINE AD: 8-1/4" x 1-3/8"
GENERAL REQUIREMENTS
Trim size: 8-1/4" x 10-7/8". Keep all live matter at least 1/4" away from trim edges.
Binding: Perfect.
Dividers: 7 pt. Aero Card.
Cover Stock: 12 pt. Linen.
Folio pages: 40# Text Lynx Opaque.
PRINTED DIRECT-TO-PLATE
All advertising material is required in electronic format. Media/Files accepted are CD, Zip, Disk, DVD. Files may also be e-mailed to Anne@PMDcentral.com
ACCEPTED FILE FORMATS
We accept native inDesign and Quark Xpress files:
- Include all linked images and fonts.Build all ads to trim. Bleed 1/8" on all sides for full-page and 2-page spreads.
- Keep all live matter 1/4" away from trim & gutter.
| IMAGE SPECIFICATIONS |
| Image Type |
Specs |
Format |
| Photographic images: |
300 dpi @ print size |
.tif |
| Line art: |
1200 dpi @ print size |
.tif |
| Bezier/Vector artwork, i.e. Illustrator |
convert fonts to outlines |
.eps level 1 |
|
Contact Anne Gideon at 561 237-6133 or Anne@PMDcentral.com with further questions or concerns. MATERIAL CLOSING DATES
Ad material should arrive no later than April 15th.
SHIPPING ADDRESSES
For contracts and insertion orders
Pharmaceutical Marketers Directory
Attention: Suzanne Besse • 7200 West Camino Real, Suite 215 • Boca Raton, FL 33433 • P: 561 237-6122 • F: 561 368-3886 • e-mail: Suzanne@PMDcentral.com
For ad materials and logos
Pharmaceutical Marketers Directory
Attention: Anne Gideon • 7200 West Camino Real, Suite 215 • Boca Raton, FL 33433
P: 561 237-6133 • F: 561 368-4230 or e-mail digital files directly
to: Anne@PMDcentral.com
SEE ACCEPTABLE FORMATS ABOVE
FOR INSERTS
Contact publisher
TERMS AND CONDITIONS
Publisher’s protective clause: Advertisers and advertising agencies assume liability for all content, including text, representation and illustrations of advertisements printed, and also assume all responsibility for any claims arising therefrom made against
Haymarket Media, Inc.
Approval: Haymarket Media, Inc., reserves the right to reject or cancel any advertising at its sole discretion, and to add the word “advertisement” to any copy which, in its opinion, simulates editorial matter and might be misleading to the readers. |
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