Abbott launches website, widget for psoriasis awareness

Abbott launched a psoriasis educational website and a widget, the latter offering weekly tips and facts delivered to the user's personal desktop.
 

PDI exiting TVG market-research unit; founder asks, could mega-agencies be next?

Citing decreased demand, pharmaceutical promotional support firm PDI said it intends to exit its TVG Marketing Research & Consulting business unit by month's end.
 

Good Health Media and Tynt target copy and paste keywords

Visitors who copy and paste keywords on any of Good Health Media's 140 web properties will prompt a box of sponsored links, courtesy of Tynt Multimedia technology.
 

Dendreon draws CBER letter for Provenge professional marketing

The Center for Biologics Evaluation and Research hit Dendreon with an untitled letter for false and misleading professional marketing materials for its prostate cancer treatment Provenge.
 

CME sea change is also a way to cut deaths from pain drugs

At a recent FDA advisory hearing on ways to increase the safety of extended-release and long-acting opioid drugs, the agency opened the door to using continuing medical education (CME) to help reach the goal.
 

Novartis Facebook Share widget provokes DDMAC letter

A Facebook Share widget found on Novartis' Tasigna website provoked a DDMAC Untitled Letter, the fourth DDMAC communiqué Novartis has received this year.
 

MedImmune names Genentech marketer to lead commercial ops

MedImmune named Scott Carmer EVP commercial operations, with responsibility for all sales, marketing, sales operations and global marketing functions along with commercialization of pipeline products.
 

Co-promotion deal gone bad: Cypress hands Savella over to Forest

California-based Cypress Bioscience ended its co-promotion agreement with Forest Laboratories on Savella (milnacipran), a fibromyalgia drug approved in January 2009. As a result, Cypress will cut 123 jobs.
 

WebMD reports higher ad revenues, site traffic

Higher ad revenues and traffic to WebMD's physician and consumer web portals boosted second-quarter earnings, the healthcare information firm said.
 

Thieme to distribute Manson titles in the US

Thieme Publishers will distribute UK-based Manson Publishing titles in the Americas and India, a portfolio that includes close to 100 medical and veterinary titles.