11 Tips to Align PC and Mobile Email Design
As smartphone sales go through the roof (Apple sold over 1 million 3G iPhones on its launch weekend in July), inbox and message views are growing in numbers—and shrinking in size.
The good news: More of your customers can read your email messages on their smartphones
now, instead of waiting until they get back to their home or office computers.
The bad news: The email that looks so great on your home or office PC/laptop may look like
a garbled mess on the average smartphone. Although the iPhone, for example, beautifully
renders HTML messages with images, most smart phones don't, so you must design a message
template that will render well in both a PC and the mobile email environment.
TIP 1: Design for the preview pane and initial mobile screen.
Use your most valuable real estate, the top 2-3 inches of your message, for your...
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